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The mangalsutra is one of the most cherished symbols of love, trust, and commitment in Indian culture. Traditionally worn as a mark of maritalstatus, it has evolved into a versatile piece of jewellery that reflects both heritage and contemporary style. Today’s modern woman wears it notjust on special occasions, but as a part of her everyday wardrobe — blending tradition with personal expression. Whether dressing for a wedding, a casual outing, or the office, a Ritvaa mangalsutra can elevate any look while carrying the sacred meaning of love, devotion, and protection. Saree:Pair a classic Ritvaa mangalsutra with a saree for weddings, festivals, or family gatherings. It enhances elegance and adds a timeless charm that perfectly complements traditional attire. Kurta:Wear it with a kurta for casual or festive occasions. Lightweight and versatile, it adds subtle sophistication and makes even simple outfits feel special. Skirt & Top:Layer your mangalsutra with delicate chains over a skirt-and-blouse combo for a chic, modern-meets-traditional look — perfect for brunches, parties, or social gatherings. Denim & Casual Wear:Add a touch of heritage to your casual outfits — jeans, jackets, or tops — by pairing them with a mangalsutra. This fusion of tradition and trend creates a unique style statement for everyday wear. Professional Wear:Pair it with blouses, shirts, or tailored dresses for the office. A simple mangalsutra brings understated elegance, proving that tradition can coexist with professionalism. Layering & Mixing:Combine your mangalsutra with other delicate chains or necklaces to create a personalised, fashion-forward statement that stands out in any setting. MangalSutra Bracelets:Modern women are also embracing mangalsutra-inspired bracelets, which offer the same symbolic value in a subtle, contemporary form. Perfect for casual outings or layered with other bangles, these bracelets let tradition travel effortlessly with your style.

The Sunars, or Sonis, are a traditional goldsmith community celebrated for their heritage craftsmanship and their mastery in creating personalized mangalsutras and fine jewellery. Their artistry reflects the tastes, traditions, and stories of the people they craft for, with roots tracing deep into Rajasthan, Gujarat, and Punjab, where the craft has flourished for centuries. Each region carries its own distinct signature: Gujarat is known for lightweight elegance with intricate filigree and jadau techniques. Rajasthan is celebrated for ornate meenakari and kundan-inspired designs. Punjab is recognized for bold, high-purity gold pieces symbolizing strength and prosperity. Across India, the mangalsutra has evolved into a tapestry of regional artistry, each design reflecting the culture and customs of its land. In Maharashtra, the Vati-style mangalsutra features twin gold cups strung with black beads — a symbol of balance and devotion. In Karnataka, the Kasulaperu showcases intricately linked coin motifs, symbolizing prosperity and abundance. The South Indian Thali emphasizes sacred motifs and temple-inspired forms. In Bengal, the Gachkodi design reflects the region’s distinct visual identity, while Tamil Nadu’s Thaali carries symbols rooted in ritual and lineage. At the heart of this living legacy is Chetan Thadeshwar, Chairman of Shrinagar — House of MangalSutra — a modern-day Suvarṇakār who preserves traditional goldsmithing while making it relevant for contemporary audiences. Guided by family devotion to Kuldevi Hinglaj Mata, Chetan honours ancestral craftsmanship while evolving designs for modern lifestyles. Despite their deep traditional roots, the Sunars have seamlessly adapted to changing tastes and global sensibilities. Today, they remain at the forefront of the jewellery industry — blending ancient techniques with contemporary design to create mangalsutras and fine jewellery that are sacred, stylish, and enduring. The story of the Sunars is one of resilience, skill, and artistry — an unbroken legacy that continues to shine in the world of fine jewellery.

24K SmartGold has always been celebrated for its purity, timeless appeal, and intrinsic value. Yet traditional 24K gold mangalsutras can be heavy and delicate, making them less practical for everyday wear. EnterSmartGold — an innovative solution that combines the authenticity of24K gold with enhanced durability, flexibility, and a lightweight structure. SmartGold preserves the purity of 24K gold while strengthening its form, allowing jewellery to be worn comfortably every day without compromising elegance. Its engineering ensures each piece retains its lustrous shine, resists scratches, and ages beautifully — perfectly suited for modern lifestyles. When paired with a Lifetime Buyback guarantee, SmartGold becomes atrue smart investment. You can redeem your jewellery at its current goldvalue, offering both financial security and peace of mind. With its purity, practicality, and elegance, SmartGold transformstraditional 24K jewellery into pieces that are meant to be worn,cherished, and passed down. Ritvaa brings this innovation to life —merging heritage craftsmanship with contemporary design.

The term mangalsutra comes from Sanskrit — mangal meaning auspicious and sutra meaning thread. Worn by Hindu women, it symbolizes marital status, love, trust, and togetherness, while bringing good fortune. Across India, mangalsutra designs vary, but black and gold beads remain universal, believed to protect the marriage from negative energy and harm.    Dating back to the 4th century BCE, the mangalsutra began as a yellow sacred thread tied by the groom during wedding rituals, accompanied by mantras invoking blessings for a happy and lasting union. Over time, it evolved into the familiar gold and black beads — where the black in the mangalsutra is believed to ward off negativity. A quiet, powerful promise of love, grace, and protection. Gold, regarded as sacred and pure, symbolizes the sanctity of marriage and is associated with Goddess Lakshmi bringing prosperity and protection to the couple.   In today’s world, the mangalsutra continues to embody its timeless essence. Buying one on auspicious days such as Dhanteras, Gudi Padwa, Ugadi, Navratri, or Akshaya Tritiya is considered especially fortunate, making it not just jewellery but a cherished symbol of eternal love, commitment, and harmony. Across India, every community has its own design, but the sentiment has always been the same.   For the modern woman, it has evolved beyond a traditional ornament into a reflection of her individuality — a bond she chooses to wear with pride, blending tradition with contemporary expression. What once was reserved for special occasions now finds a place in everyday life — graceful, minimal, and versatile, yet holding the same sacred meaning. It reminds her that while the world around her changes, the emotions that define her love, trust, and devotion remain eternal.