The word Mangalsutra comes from Sanskrit — mangal meaning auspicious, and sutra meaning thread. For centuries, it has been more than just jewellery. It is a symbol of love, trust, and togetherness — a sacred thread that binds two hearts in faith and devotion.​

The tradition dates back to the 4th century BCE, when it began as a simple yellow thread tied with blessings
and mantras. Over time, it evolved into the familiar gold-and-black beaded form — gold for purity and prosperity, black to ward off negativity.​

Across India, every community has its own design, but the sentiment has always remained the same: a quiet,
powerful promise of love, grace, and protection.​

Ritvaa was born from a simple thought: why should something so meaningful only be worn on special occasions? The mangalsutra is not just a symbol of marriage, it is a reflection of emotion, identity, and belonging, something that deserves to be part of everyday life. At Ritvaa, we bring that belief to life. Each piece blends traditional craftsmanship with modern design, made for the woman who carries her heritage with pride and her style with confidence. Light, elegant, and timeless. Ritvaa SmartGold Mangalsutra are created to move with you, every day. Ritvaa is about keeping traditions alive in a way that feels real and relevant. Because when we reimagine what’s old, it doesn’t lose its meaning, it shines even brighter.

The founders of Ritvaa, Hanish Jaain and Amit Jaain, deeply believe in balancing style with tradition. They see the mangalsutra not just as a statement, but as a love letter — woven from respect, emotion, and togetherness. Their vision goes beyond modernising jewellery; it’s about expressing how tradition can evolve seamlessly into modern style.​

With over 20 years of experience in the gold jewellery industry, they have continuously redefined how gold is perceived and worn. This belief gave birth to Ritvaa — a mangalsutra brand built on the idea of SmartGold, crafted from certified gold and premium metals, backed by a lifetime buyback.​

Ritvaa is not just a statement for special occasions, but a part of everyday life — elegant, easy, and lightweight to wear, rather than something locked away as a precious jewel.